Structured Process Operational Management

Question: Discuss about the Structured Process for Operational Management. Answer: Introduction The operational management is considered as the structured process of achieving the organisational goals. The essay focuses on developing the argumentative discussion based on the operational management issues faced by Hawkesbury Cabinets Pty Ltd. Operation management refers the business administrative process that is needed to be improvised to achieve the pre-determined goals. In presenting an argumentative essay, it is required to keep the concentration on the in-depth analysis of the underlying business incidents. These incidents have been creating the significant impact on the operation management process undertaken by the company. It is to be stated that the operational plan requires structuring the sequential process that can be beneficial for the upcoming future of the company. Undertaking the relevant decision is thus necessary (Nafari, Ngo Lehman, 2016). The case study is analysing the business operation process of Hawkesbury Cabinets, which manufactures the custom-built kitchen cabinet. The company was controlled by two main owners, Mei Chen and Fung. The primary objective of the company was to increase the sales ratio by manufacturing the custom-kitchen cabinet. This initiative had created the greater influences on organisational reputation within a recognised community. The owners of the company set their aims to capture a larger position in the market to ensure much profitability. The improvement of the quality parameter can be fruitful enough to darw the attention of the target customers (Wong et al. 2012). Therefore, it was decided to enhance the quality parameter of the kitchen cabinet that will be offered to the clients. The study will be providing the in-depth ideas about the recognised issues faced during implementing such beneficial strategies. The argument will be determining the diversified influences that the company ha d to face in the operation management process. Discussion It is mentioned that the company was focusing on improvising the quality parameter of the kitchen cabinets. This initiative was based on the operational management procedure undertaken by the company. At the first step, the company faced the serious difficulties in planning, designing, and execution process. The location-based issues were also foreseen in the operation management process. The analysis of the case study is thus needed to be much argumentative. It is noted that Hawkesbury Cabinets Pty Ltd requires identifying the current production system. The operational processes are mainly implemented in order to satisfy the needs of the community (Tano, 2013). During the business operations, the company faced the shifting demands of the target customers. In such time, the sales ratio of the existing products increased in a significant manner. The financial structure of the company also increased due to such growth in the sales ratio. Therefore, the company had the significant oppor tunity to manufacture the additional products by ensuring the small contract volume. The managing director of the company started concentrating on increasing sale value and deriving profits from the target market. Slack (2015) proclaimed that the company adopted the Job Shop manufacturing process, which was helpful enough to identify the proper quality parameter of the materials. This Job shop manufacturing process is considered as the fruitful process for sustaining the production of the small batches of builders kitchen. In fact, the company can even achieve the expectation level of the target customers. On the contrary, Burke (2013) presented the argument by stating that the proper manufacturing process requires the unique set up and structural steps. It is not easy procedure for any company to implement any operational plan without planning in a sequential order. The operational management process requires the investment of the proper capital resources (Lindberg, Voss Blackmon, 2013). The limited resources were another concern for the company. The obtained idea from this case study is highlighting that fishing and painting departments in the products are completely different to each other . Therefore, the company faced the hurdles in arranging the sequential process of executing the operational planning. The case study indicates that the company could not achieve the effective financial profits. In spite of the investments on the production, the company failed to structure the proper operational techniques to facilitate benefits. Simultaneously, it was seen the business faced the fundamental challenges associated with the invested costs in the product line. Golicic Smith (2013) pointed out that while undertaking the manufacturing process, it is required to follow the cost of the raw materials. Due to such production charges, the operational efficiency of the business was affected much significantly. If the company can keep the focus on supplying the materials from outside sources, it will be beneficial to provide the products perceived by the target customers (Kerzner, 2013). The discussion from the case study is also highlighting that the shortage of the space is also one of the major concerns for the company. If the company needs to expand the storage, more capital amount is neede d to be invested. It is clearly seen that the ineffective decision making process is the major reason behind such hurdles faced by the company. If the operation manager could undertake the sequential and effective procedure of executing the plan, it would have brought several benefits to the company. It is to be noted that the sudden decision of shifting to the production of the builders kitchen may create the significant effects on the financial structure of the company. It can be argued that if the company is completely focusing on continuing with the builders kitchen production, it is required to implement the job shop manufacturing technique. Due to the limited space in the existing manufacturing process, it is required to keep the focus on the storage available for implementing new techniques of manufacturing process (Meredith Shafer, 2012). It is important to note that the expansion of the storage is also much cost effective process. The company needs to invest more capital amount, which hampered the financial structure of the company. On the hand, the operational manager faced the significant challenge in undertaking the relevant decision regarding the investment process (Subramanian Ramanathan, 2012). Hence, it can be interpreted the operational management process under taken by Hawkesbury Pty Ltd. is creating the radical effects on the financial structure of the company. Conclusion The case study is based on the operational management procedures undertaken by Hawkesbury Pty Ltd. The critical arguments underlying the case study is highlighting the irrelevant decision making process. It is noted that the company tried increasing the revenue by considering the sales of the product line. The obtained idea form the above discussed arguments is specifying that the operational issues are mainly occurred due to the lack of proper sequential process. In fact, the irrelevant decision is also responsible for such issues. The inefficient planning of the operational management can hamper the entire organisational structure. Therefore, it is much important to engage the experienced operational manager who can structure the operational plan in a sequential process. 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